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Trust, Like or Respect?
Whats the best outcome for you from your first call? What would you like your client to think of you after your first meeting? First impressions last right? So it’s really important to nail it on the...
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3 minute Podcast: Trust Like Respect
Another bash at the very clever medium of podcasts today. This one is prompted by a comment on the first podcast I did about why your customers dont buy from John Heany. It was a great comment, very...
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The Death of the USP?
Is a USP as big a deal as it was? (Photo credit: Search Engine People Blog) There was a great post on Mark Schaefer’s {Grow} blog the other day and it really set me to thinking. Entitled ‘The One Core...
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